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"Nature has its own rhythm and beauty, and I find immense joy in witnessing and documenting those remarkable scenes and interactions"

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Amy Mercer

How did you get into photography?

I have always been captivated by the ocean and what lies beneath. It started out with a GoPro when I was younger, taking photos of Whiting & Bream to show my Mum & Dad at our favourite holiday destination in Yamba. Then before I knew it, I went on searching for bigger encounters. Now I’ve found myself with a whole bucket list of marine wildlife I need to tick off! You just don’t know what is going to swim past you and just the thought of that alone made me hooked!

With aerial photography, I was also so inspired and intrigued by the bird’s eye view angle. To find a new appreciation on what we normally just walk by without truly knowing what is right in front of us and beyond.

As a kid, I always wanted my superpowers to be able to fly or hold my breath underwater and photography has allowed me to achieve both in a sense. The ability to be able to talk to animals however, I’m still working on.

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How would you describe your style ?

“Winging it.” I don’t approach a shoot with rigid expectations, instead I rely on intuition and capture whatever feels right in the moment. I believe in embracing spontaneity and allowing the environment to do its thing. While some photographers plan each aspect of their shoots, I find joy in the unpredictability of the process.

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What is your favourite location that you have ever photographed?

Tonga – swimming with majestic giants (Humpback Whales)

Lord Howe Island – the untouched nature and beauty of the island and its surrounding reef ecosystem

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What do you love about what you do?

Capturing those once-in-a-lifetime moments. Nature has its own rhythm and beauty, and I find immense joy in witnessing and documenting those remarkable scenes and interactions. Each photograph I take is unique and carries its own story, never to be replicated. It gets me out of my comfort zone and the need to explore more and more. The nature of wildlife photography in particular keeps me constantly engaged and challenged. It is a privilege to share them with others and celebrate nature as a whole.

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Do you intend your photography to convey a message?

Through my images, I aim to highlight the fragility and beauty of the ocean ecosystem and express the importance of marine conservation for present and future generations. I believe that visual storytelling has the power to evoke emotions and connections as well as inspire action to encourage viewers to appreciate and protect these precious environments. One focus I wish to pursue further is shark conservation. To challenge the misconceptions and foster a sense of urgency for protection by shedding light on the vital role they play in maintaining a healthy ecosystem.

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Christmas is just around the corner, meaning an increase in demand for postal services. Whilst we will continue to produce and dispatch your orders via Express Post up until Tuesday 24 December, we cannot guarantee that orders requiring shipping will be received prior to Christmas.  
 
Please also note that production time for custom artwork can take up to ten days depending on workload, please keep this in mind if you would like to receive a custom artwork order prior to Christmas. If your order is urgent, please contact us and we will work to accommodate your request if possible.
 
You can collect online and in-store orders from our Cronulla store within store trading hours right up until 5pm on Tuesday 24 December.